Road Safety 2.0: A Case of Transforming Government's Approach to Road Safety by Engaging Citizens through Web 2.0

Government’s responsibility for road safety is widely accepted since the public expects government to provide the infrastructure and regulatory environment in which the road user can have confidence that his or her safety is protected. It is now commonly expected that roads are well constructed and road behaviour is controlled by effective legislation. However, as the volume of traffic increases so have road deaths and injury, thereby focusing the publics’ attention on the role that government is performing in ensuring road safety. In Western Australia (WA), where this case is situated, the publicity given to the road toll is reflected in prominent newspaper headlines. The following are two such examples. Road Safety 2.0: A Case of Transforming Government’s Approach to Road Safety by Engaging Citizens Through Web 2.0